People want to reclaim what’s real. Mass tourism is no longer sufficient. ~ Jamie Wong
Culinary Adventures are the new way for travellers to experience a country and connect directly with locals and their culture through the plate. It’s an immersive way to “travel better, on a deeper emotional and more personal level”, explains The Rise of Experiential Travel Report by Skift + Peak.
For years, Lisa and I have brought friends on incredible trips to France to directly experience the real French culture by eating in regular people’s homes, touring food markets and travelling to far off small villages to taste the dishes that made them famous. What we have found is: people want to escape the homogenized trips and experience more adventurous and experiential travel. Mass tourism is dead.